How we use cookies.

1. What Are Cookies?

Cookies are small text files placed on your device (computer, smartphone, or other internet-connected device) when you visit a website. Similar technologies, such as your browser's local storage, work in comparable ways. We refer to all of these as "cookies" in this policy.

A first-party cookie is set by the website you are visiting. A third-party cookie is set by a different domain — typically an advertising or analytics network. This website uses first-party cookies and similar first-party storage, and a small number of third-party analytics and CRM cookies set by Microsoft Clarity, HubSpot, and Google Analytics, described in Section 5 — subject to the regional consent rules in Section 3.1. We do not use advertising or social media cookies, and we do not use cookies to serve advertising or retargeting.

2. Who We Are

This website is operated by Toeshee ("we," "us," or "our"). This Cookie Policy should be read together with our Privacy Policy. If you have any questions about how we use cookies, contact us at compliance@toeshee.com.

3. Cookies We Use

We use a small set of first-party cookies and browser storage values, plus the third-party cookies listed at the end of the table. The analytics / measurement values are set only when analytics cookies are permitted; the consent and language values are strictly necessary. The third-party cookies are set according to your region, as explained in Section 3.1.

Name	Category	Purpose	Duration
ts_consent	Strictly necessary	Records your cookie and tracking preference (accepted / declined) so we can honor your choice on future visits, and so the cookie banner is not shown on every page.	~13 months
toeshee_lang	Strictly necessary	Remembers your language preference (English or Spanish).	Until cleared (local storage)
ts_vid	Analytics / measurement	Stores a visitor identifier so we can recognize a returning visit and group page views into a session for analytics and B2B visitor measurement.	~13 months
ts_sid, ts_sid_ts	Analytics / measurement	Groups page views into a single visit; a new session starts after 30 minutes of inactivity. Set only after analytics cookies are permitted.	Until cleared (local storage)
_clck	Third party — Microsoft Clarity	Stores a Clarity identifier for this browser so repeat visits can be recognized in behavioral analytics and session replays.	~1 year
_clsk	Third party — Microsoft Clarity	Links the page views of a single visit into one session replay.	~1 day
MUID, CLID, ANONCHK, SM, MR	Third party — Microsoft	Microsoft identifiers that may be set by Clarity through c.bing.com to recognize a browser across Microsoft services and to verify measurement quality.	Session to ~1 year
hubspotutk	Third party — HubSpot	Identifies your browser to HubSpot and links your visit to a contact record in our CRM if you later submit a form or email us.	~6 months
__hstc	Third party — HubSpot	Main HubSpot analytics cookie: records the domain, a visitor timestamp, and the first, previous, and current visit.	~6 months
__hssc, __hssrc	Third party — HubSpot	Tracks the current session and whether you restarted your browser, so page views are grouped into one visit.	30 minutes / session
_ga, _ga_Y20CTY81J4	Third party — Google Analytics	Distinguishes browsers and maintains the analytics session so we can measure how the site is used.	~2 years
_gid, _gat	Third party — Google Analytics	Distinguishes browsers over a short window and limits the rate at which requests are recorded.	~24 hours / 1 minute

The analytics identifiers (ts_vid, ts_sid, ts_sid_ts) are set only when analytics / measurement cookies are permitted. ts_consent is strictly necessary and is written as soon as you record a choice. If your browser sends a Global Privacy Control (GPC) or Do Not Track signal, we treat it as an opt-out and set no analytics identifier.

We use the information from these cookies, together with your IP address, to understand site traffic and to identify the organizations interested in our services, as described in our Privacy Policy. We do not use cookies to deliver advertising or retargeting, and we do not sell the information they generate. The Microsoft and HubSpot cookies above are set by those providers under their own privacy terms; because they are third parties operating across their own networks, we cannot promise that they recognize your browser only on this website, which is why they are set only with your consent.

3.1 When cookies are set, by region

In opt-in regions (the EU/EEA, the United Kingdom, and Switzerland), the ts_vid, ts_sid, and ts_sid_ts values are created only after you accept in the consent banner. In notice-and-opt-out regions, they are created on your first page view; choosing "Decline" stops all measurement and records your choice in ts_consent. The ts_consent value itself is strictly necessary — it is how we remember an opt-out — and is set whenever you make a choice. Global Privacy Control and Do Not Track signals always prevent measurement cookies, in every region.

The third-party cookies follow the same regional rule. In the opt-in regions above (the EU/EEA, the United Kingdom, and Switzerland), the Microsoft Clarity, HubSpot, and Google Analytics cookies are set only after you actively choose "Accept". In notice-and-opt-out regions they are set on your first page view, and choosing "Decline" stops those tools and deletes the cookies listed above that we are able to remove from your browser. A Global Privacy Control or Do Not Track signal prevents them everywhere, in every region, and if we cannot determine your region we treat you as being in an opt-in one.

4. How We Use Cookies

We use cookies to:

• Remember your cookie and tracking preferences
• Remember your language preference
• Recognize a returning visit and group page views into a session
• Understand how visitors navigate and use our website
• Understand which businesses are interested in our services (B2B visitor measurement)
• Monitor and improve the performance and reliability of our website

5. Third-Party Cookies

This website does not set advertising or social media cookies, and we do not use cookies for retargeting. Our own visitor analytics remain first-party and run on our own infrastructure — including session replay, which follows the same regional consent rules and masks what you type into form fields — and fonts and other assets are self-hosted rather than loaded from third-party networks. In addition to that, and only with your consent, we use two third-party providers:

• Microsoft Clarity — behavioral analytics and session replay. Clarity records how pages are used (clicks, scrolling, mouse movement, and a reconstruction of the pages you viewed) so we can find usability problems. We configure Clarity to mask text entered into forms, and we do not use it to read the content of your messages. It is provided by Microsoft and governed by the Microsoft Privacy Statement.
• HubSpot — our customer relationship management (CRM) and marketing platform. HubSpot records the pages you visit and links that activity to your contact record if you submit a form or otherwise identify yourself, so our team can respond in context. It is provided by HubSpot, Inc. and governed by the HubSpot Privacy Policy.
• Google Analytics — aggregate website measurement: how many people visit, which pages they read, and how they arrived. We run it with advertising and personalization signals switched off, so it is not used to build advertising audiences or to retarget you. It is provided by Google and governed by Google's Privacy Policy.

All three providers are established in the United States, and using them means the information those cookies generate is transferred there under the safeguards described in our Privacy Policy. In the EU/EEA, the United Kingdom, and Switzerland none of them loads until you accept; elsewhere they start on your first page view and stop when you decline. A Global Privacy Control or Do Not Track signal blocks all three outright, in every region.

One further third party the Site can contact is the anti-abuse service on our forms (Google reCAPTCHA), and only if a form challenge is triggered. It is provided by Google and is governed by Google's Privacy Policy.

6. Your Cookie Choices

You have several options for controlling or limiting how cookies are used on our website:

6.1 Cookie Consent Banner

When you first visit our website, you will see a cookie banner at the bottom of the screen. You can:

• Accept All — allow the analytics / measurement cookies described in this policy
• Decline — only strictly necessary cookies will be used

You can change or withdraw your choice at any time using the persistent "Cookie preferences" control in the website footer, which reopens the banner.

6.2 Global Privacy Control (GPC)

If your browser, or a browser extension, sends a Global Privacy Control or similar opt-out signal, we honor it automatically as an opt-out of non-essential tracking — in every region, and no analytics identifier is set.

6.3 Browser Settings

Most web browsers allow you to control cookies through their settings. You can configure your browser to:

• Block all cookies
• Delete cookies when you close your browser
• Alert you when a cookie is placed on your device

Please note that restricting cookies may impact your experience on our website. For guidance on managing cookies in popular browsers:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

7. Local Storage

In addition to cookies, we use the browser's local storage to hold some of the values above — your consent and language preferences (ts_consent, toeshee_lang) and, where measurement is permitted, the session values (ts_sid, ts_sid_ts) and a copy of the visitor identifier. Local storage works like a cookie but is not automatically sent with every request. You can clear it through your browser's settings or developer tools.

8. Do Not Track and Global Privacy Control

We honor browser opt-out signals. If your browser sends a Global Privacy Control (GPC) or Do Not Track (DNT) signal, we treat it as a request to opt out of non-essential tracking and set no analytics identifier — in every region, regardless of any prior choice.

9. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. The "Last updated" date at the top of this page will be revised accordingly. We encourage you to review this policy periodically.

If we make significant changes that affect your rights, we will notify you through a prominent notice on our website or, where we have your contact details, by email.

10. Contact Us

If you have any questions about our use of cookies, please contact us:

• Email: compliance@toeshee.com
• General enquiries: webmaster@toeshee.com

For more information about how we handle your personal data, please read our Privacy Policy.